What you can expect from us

Objectives, results and marketing direction

The most important thing, and the key to your ideal solution, is that we take a 'marketing' view of research. This means that we agree clear objectives and produce practical, action-orientated results. Sounds simple maybe, but you'll find it's very different from the waffle-and-theory approach of some of our competitors.

We have to understand fully the nature of the information you want - and the action you would like to take as a result. We will give you specific and detailed recommended actions, not a list of conclusions with no direction. In fact, we'll tell you exactly what we would do in your place.

We are firstly "blue-chip" trained marketing people, then we are researchers.


Big might be beautiful sometimes, but not when it comes to research. We usually find that clients want immediate action, and that's where the slow-moving giant research companies come unstuck. Our teamwork is tight; our response mechanisms are remarkably fast. You'll be surprised.

International projects

Our international network has been carefully developed to provide sensitivity to local markets and cultures, and the people we work with on your behalf are known to us personally. Each of our partners is an independent and recognised market research company, whose philosophy matches ours. All international work is ultimately controlled in the UK by Precision Research International.

We work in the following countries: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Holland, Ireland, Italy, Norway, Poland, Spain, Sweden, Switzerland and USA