| Advertising evaluation |
Customer satisfaction |
| Customer development |
Design Research |
| Direct mail, results prediction |
Employee attitude |
| Hall tests |
Market evaluation |
| Media |
Mystery shopping |
| Postal surveys |
Pricing and packaging |
| Product development and evaluation |
Qualitative studies (focus groups and 1-1 interviews) |
| Shop testing |
Telephone surveys |
| Usage and attitude surveys |
|